Exploring the Rise of Pickup Trucks in the UK: A 2024 Perspective

By Peter
Exploring the Rise of Pickup Trucks in the UK: A 2024 Perspective

The Surging Popularity of Pickups

In the rapidly evolving automotive landscape of the UK, the allure of pickup trucks has seen a significant upsurge. A symbol of versatility and robustness, these vehicles have transcended their traditional roles, emerging as popular choices not just for commercial use but also as family-friendly options. This growing trend is reflected in the market's recovery in 2023, where pickup truck sales demonstrated impressive growth. By June 2023, pickup registrations had increased by 40.8% year-on-year, reaching 3,390 units, and over the first half of the year, pickup sales grew by 22.4% compared to the same period in 2022.

A Diverse Range for Every Need

The pickup truck market in the UK now offers a diverse range of models, each designed to cater to specific needs and preferences. From the rugged and reliable all-terrain vehicles to the stylishly modern trucks equipped with the latest technology, there is a pickup for every purpose. Whether it's for navigating tough terrains, handling heavy loads under various weather conditions, or simply accommodating the daily routines of a family, today's pickup trucks are more comfortable, efficient, and versatile than ever before.

MWVC's Insight on Modern Pickup Trucks

At MW Vehicle Contracts, we understand the unique demands of both our business and private customers. This is why we are excited to delve into the top pickup trucks of 2024, highlighting their distinctive features and how they align with different lifestyle needs and business requirements. Stay tuned as we explore each model in detail, offering insights into why leasing these vehicles could be an advantageous move for you or your business.

Ford Ranger 2024: Overview

The 2024 Ford Ranger remains a top choice in the UK pickup truck market. Renowned for its strong performance and versatility, it caters to a broad spectrum of needs, from heavy-duty commercial use to comfortable personal transport.

Key Features

This latest model is celebrated for its comfortable and car-like driving experience. The interior is designed for comfort during long journeys, while the vehicle's overall build ensures a quiet and smooth ride, enhancing its appeal for daily commutes and leisure trips.

Engine and Performance

The Ford Ranger 2024 offers a range of engine options to suit various requirements:

  • 2.0-litre Diesel: These engines provide a good balance of power and fuel efficiency, making them suitable for both commercial and personal use.
  • 3.0-litre V6: For those requiring more power, especially for towing or hauling heavy loads, the 3.0-litre V6 engine delivers higher performance.
  • Ranger Raptor Variant: This variant is likely to have more powerful engine options, including potentially a petrol option, offering enhanced performance for off-road and adventurous driving.

Each engine option is designed to offer robust performance, ensuring that the Ranger is well-equipped to handle demanding tasks and challenging terrains.

Special Mention: Ranger Wildtrak

The Wildtrak is distinguished by its unique design, featuring a striking grille, C-clamp headlights similar to those on the F-150 Lightning, and a more vertical, box-shaped front. The vehicle's character is enhanced with exclusive Wildtrak emblems and a distinctive vibrant yellow finish complemented by grey trim details. Inside, the cabin is updated with a large 12-inch portrait touchscreen, wireless Apple CarPlay and Android Auto, sleek black leather seats accented with yellow stitching, and heated front seats that offer 8-way power adjustment for the driver.


The Ford Ranger shines in practicality, boasting a spacious cargo area and impressive towing capacity. This versatility makes it an ideal choice for various applications, from transporting equipment to accommodating outdoor leisure activities.

Pros and Cons

Advantages of the Ford Ranger include its robust performance, comfortable interior, and versatile utility. However, potential buyers should consider factors like the cost of higher-end models and the fuel efficiency of the more powerful engines, which may influence their decision based on individual needs.

Collaboration with Volkswagen Amarok

The collaboration between Ford and Volkswagen in the development of the Ranger and Amarok has led to shared advancements and improvements. This partnership has elevated the build quality and capabilities of both models, ensuring they meet diverse customer expectations in the pickup truck market.

The 2024 Ford Ranger, with its blend of performance, comfort, and versatility, stands as a compelling option in the pickup truck segment. Its range of engine options caters to different needs, from efficient daily use to powerful off-road adventures.

Volkswagen Amarok 2024: A Closer Look

Volkswagen Amarok 2024

The 2024 Volkswagen Amarok establishes itself as a premium choice in the UK's pickup truck segment. It stands out for its blend of luxury and practicality, offering a unique experience in its class.

Key Features

The Amarok is known for its upscale interior and overall refined experience. It's available in four trim levels: Life, Style, PanAmericana, and Aventura. The Style trim is particularly notable for striking a balance between luxury and value, providing features like dual-zone climate control, a 12.0-inch navigation system, and adaptive cruise control. The interior of the Amarok is spacious, well-finished, and equipped with technology like a large portrait infotainment screen and digital dials.

Engine and Performance

The engine lineup for the Amarok is focused on turbo diesel options, with power outputs ranging from 170PS to 240PS. The 3.0-litre V6 engine is a standout choice for its additional torque, beneficial for carrying heavy loads or towing. Most Amarok models come with a 10-speed automatic gearbox, which is praised for its smooth operation and a selection of drive modes to suit different situations.


The Amarok demonstrates strong practical capabilities. It features a large load bay, capable of carrying a Euro pallet sideways, and is rated to tow a braked trailer weighing up to 3,500kg. The vehicle's dimensions have increased compared to its predecessor, benefiting both interior space and load capacity. Its cabin is roomy enough to comfortably accommodate up to five adults.

Pros and Cons

On the plus side, the Amarok offers a luxurious cabin, strong towing and payload capabilities, and advanced driver-assistance systems. However, it is priced higher than some of its competitors, and the ride quality can be less smooth when the vehicle is unladen.

Collaboration with Ford Ranger

The new Amarok and the Ford Ranger share many fundamental elements, reflecting their collaboration.

Overall, the Volkswagen Amarok 2024 impresses with its combination of luxury, capability, and practicality, though its higher price point and specific ride characteristics may influence buyer preferences.

Toyota Hilux 2024: Reliability for Every Task

Toyota Hilux 2024

The 2024 Toyota Hilux is revered for its reliability and power, continuing its legacy as a versatile and robust pickup truck. It's designed to meet various challenges, whether on the road or off-road.

Engine and Performance

The Hilux features an upgraded turbocharged engine, providing enhanced power and acceleration. Notably, its towing capacity is impressive, suitable for both commercial and recreational towing needs. The model also excels in fuel efficiency, balancing power with economic operation.

Interior Design and Comfort

Toyota has focused on ergonomic design for the Hilux's interior, ensuring comfort and user-friendliness. The cabin offers spaciousness and various seating options with different trim levels, enhancing the driving experience.

Advanced Technology Features

Equipped with modern connectivity like Apple CarPlay and Android Auto, the Hilux ensures seamless integration with devices. Its safety features include adaptive cruise control, lane departure warning, and automatic emergency braking.

Off-Roading Capabilities

The 2024 Hilux is well-equipped for off-road adventures, featuring a robust suspension system and advanced traction control for stability and control in various terrains.

Value for Money

Offering advanced features at an affordable price, the Hilux is a cost-effective choice, known for its long-term reliability and savings on fuel and maintenance costs.


Overall, the Toyota Hilux 2024 is a reliable, capable, and versatile vehicle, making it an ideal choice for those in need of a dependable truck for diverse tasks.

Isuzu D-Max 2024: The Tough Workhorse

Isuzu D-Max 2024

The 2024 Isuzu D-Max solidifies its reputation as a durable and efficient pickup, catering to those who need a reliable workhorse. It's particularly well-suited for challenging tasks, combining power with efficiency.

Engine and Performance

The Isuzu D-Max 2024 is equipped with a 1.9-litre turbo diesel engine, which delivers 164 hp and 360 Nm of torque. Despite concerns about a drop in torque compared to its predecessor, the D-Max maintains its renowned towing capabilities. It can tow up to 3.5 tonnes, matching the performance of previous models and keeping pace with competitors. The pickup comes with either a six-speed manual or a six-speed automatic transmission, offering smooth and efficient operation.

Interior Design and Comfort

The interior of the D-Max 2024 sees substantial improvements in design and quality. The cabin features clever practicality enhancements, including ergonomic upgrades such as reach and rake steering. While the interior design varies slightly across different models, the overall improvements contribute to a more comfortable and user-friendly driving experience.

Off-road Capability

Isuzu has worked extensively to enhance the D-Max’s off-road performance. The strengthened chassis and revised rear suspension contribute to greater axle articulation, improving its ability to handle off-road obstacles. The vehicle comes with a lockable rear differential, a quick-engaging four-wheel drive system, and underbody protection, making it highly capable in various off-road conditions.

Overall Experience

The 2024 Isuzu D-Max offers a balance of ruggedness, comfort, and practicality. Its improvements in suspension, steering, and interior quality make it a more appealing choice for both work and leisure purposes. The efficient engine and enhanced off-road capabilities ensure that the D-Max remains a strong contender in the pickup truck market.

SsangYong Musso 2024: Affordable Elegance

SsangYong Musso 2024

The 2024 SsangYong Musso stands out as an affordable yet elegant option in the pickup truck segment. It combines a stylish design with practical functionality, making it an attractive choice for those seeking value without compromising on quality.

Engine and Performance

The Musso is powered by a 2.2-litre four-cylinder turbo-diesel engine, producing 178 hp and 400 Nm of torque. In the longer-wheelbase XLV models, the torque output increases to 420 Nm. This engine is paired with an Aisin-sourced six-speed automatic transmission and part-time four-wheel drive system with selectable low range, along with an automatic-locking rear differential.

Interior Design and Comfort

Inside, the Musso impresses with a new dashboard comprising a 12.3-inch digital instrument cluster and a 12.3-inch touchscreen infotainment system. The interior also features quality seat materials, enhancing comfort and support. The Musso Ultimate model with the optional Luxury Pack adds amenities like dual-zone climate control and touch-sensing door locks.

Exterior Design and Styling

The Musso boasts a sleek and modern exterior design. It features a bold front grille, LED headlights, and muscular wheel arches. The styling is complemented by functional elements like the large cargo bed and integrated spoiler.

Advanced Technology and Safety

The Musso comes equipped with advanced safety features including autonomous emergency braking, lane departure warning, and a reversing camera. Higher trims offer additional features like blind-spot warning and a surround-view camera.

Towing Capacity and Dimensions

The Musso has a braked towing capacity of 3500kg and an unbraked capacity of 750kg. The standard-length model measures 5095 mm in length, while the XLV version is longer at 5409 mm. Both models share a width of 1950mm and a height of 1840mm for the standard and 1855mm for the XLV.


The 2024 SsangYong Musso represents a compelling mix of style, comfort, and functionality. Its competitive pricing and array of features make it a strong contender for those looking for a practical yet sophisticated pickup truck.

The pickup truck market in 2024 offers a diverse range of options, each catering to different needs and preferences. From the robust and versatile Ford Ranger and the luxurious Volkswagen Amarok to the reliable Toyota Hilux, the tough Isuzu D-Max, and the affordably elegant SsangYong Musso, there's a truck for every requirement. Each model brings its unique strengths to the table, be it in performance, comfort, technology, or off-road capabilities.

Discover Your Perfect Pickup with MWVC

Are you considering a pickup truck for your business or personal use? At MW Vehicle Contracts, we offer competitive leasing options for all the vehicles discussed. Whether you're drawn to the Ford Ranger's versatility, the Amarok's luxury, the Hilux's reliability, the D-Max's ruggedness, or the Musso's affordability, we have a leasing solution to fit your needs. Explore our range of deals to find the perfect pickup that aligns with your requirements and budget. With MWVC, you can drive the latest models without the commitment of ownership, along with the benefit of tailored leasing plans. Contact us today or visit our website to learn more about our leasing options and how we can help you find your ideal pickup truck. Let MW Vehicle Contracts be your partner in navigating the dynamic world of pickup trucks.